Inhabitots readers are young, future-forward, design-savvy and eco-conscious parents who are interested in giving their kids the best possible start with healthy, organic products and smart green parenting ideas. These hip modern parents are early adopters of new ideas and are influential amongst their friends and acquaintances. Not surprisingly, Inhabitots’ audience skews heavily female with an emphasis on new mothers and young urban families.
- 89% female / 11% male
- 82% between the ages of 18 and 39
- 38% earn more than $75,000 annually